After two trademark losses in Tokyo and Washington, the Royal Oak's silhouette still isn't recognized as an exclusive trademark. Smaller brands can legally produce watches with an octagonal bezel, eight exposed screws, and a tapisserie dial without infringement. On May 16, AP announced Royal Pop with Swatch. Coincidence?

The Met Gala, officially known as the Metropolitan Museum of Art Costume Institute Gala, is one of the world’s most iconic annual fashion and fundraising events, held each year at the Metropolitan Museum of Art in New York City.

Introduced at Watches & Wonders 2021, the Rolex Explorer 36 ref. 124270 marked a surprising return to the classic 36mm size after more than a decade at 39mm. With refined proportions, a glossy black dial, and the modern Caliber 3230, this understated tool watch embodies Rolex’s heritage while delivering everyday comfort and reliability.

Every April, something rare happens in the world of luxury: maisons that normally exist in their own separate universes — Rolex, Patek Philippe, Cartier, Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre — all appear under one roof, in the same week, presenting their most important creations of the year on a single global stage.

Before the Quickset mechanism was introduced, adjusting the date on a Rolex was a tedious process. Owners had to rotate the hour hand through a full 24-hour cycle just to advance the date by one day. Quickset changed everything: with a simple pull and twist of the crown, the date could be set independently of the time in just seconds.

A closer look into one of the most overlooked chapters in Audemars Piguet history — the John Shaeffer story. What began as a nameless minute repeater in 1907 evolved over decades through multiple owners, transformations, and one defining act of personalization. More than just a collection from the 1990s, John Shaeffer represents a rare case where identity was not designed, but formed over time — making it one of the most intriguing narratives in modern horology.

A blue guilloché-engraved dial crowns a timepiece that pays tribute to the past, yet runs on a thoroughly modern automatic movement.

Arkade is perhaps one of the most misunderstood watches from A. Lange & Söhne’s 1994 collection. It does not impress at first glance, nor does it emphasize technical showmanship, and for many years it remained largely overlooked. But when viewed more carefully, it stands out as one of Lange’s most considered and intentional designs.

If you look back at the moment A. Lange & Söhne was reborn in 1994, there is an interesting detail: among the four watches first introduced, one seemed to follow an entirely different path, full of individuality and character…

Jaeger-LeCoultre – the Swiss watchmaker with a heritage dating back to 1833 – has recently unveiled a series of TV commercials featuring its Brand Ambassadors and iconic Collections. The films reveal intimate, silent moments before artists step onto the stage, athletes break records, or creators bring new works to life. These are the inner minutes of focus and preparation that shape success. Among the stars featured are Chinese celebrities Jackson Yee (Yi Yang Qianxi) and Zhang Ziyi.