Episode 1: The First Beat – Zhang Ziyi
Opening the campaign is the film The First Beat, featuring Zhang Ziyi, Jaeger-LeCoultre’s global ambassador. The short film explores the moment of the 'first beat' - when an artist prepares to step into a role, just as when a timepiece begins to move with the first turn of its gear. It is a poetic parallel between human creativity and the artistry of watchmaking."

In this campaign, Zhang Ziyi is closely associated with the Rendez-Vous line - a collection defined by femininity and refinement, featuring models such as the Rendez-Vous Classic Moon and Rendez-Vous Night & Day. The image of her wearing a Rendez-Vous timepiece symbolizes a beginning, a new rhythm of creativity.

Episode 2: The Hour Before – Jackson Yee
In the second episode, Jaeger-LeCoultre introduces Jackson Yee (Yi Yang Qianxi)—one of China’s leading young singers, actors, and artists—as a new ambassador for the Reverso line. He shares his reflections on the quiet hour before stepping into the spotlight, a moment of inner focus that mirrors the timeless elegance and duality of the Reverso timepiece.

“The moment before stepping onto the stage belongs solely to me - it is a dialogue with myself. I slow my breathing, clear away distractions, and let my body align with its inner rhythm, so that everything on stage unfolds with precision.”

Reverso and Rendez-Vous – Two Icons in Harmony  
The campaign The Hour Before simultaneously celebrates two of Jaeger-LeCoultre’s most emblematic collections:

• Reverso: renowned for its unique swiveling case, embodying creativity and precision.
• Rendez-Vous: defined by femininity and elegance, evoking new beginnings and the rhythm of time.

The Hour Before is not merely a story about watches, it is a journey into the inner world of talent. The choice of Zhang Ziyi and Jackson Yee - two artists from different generations - reflects the spirit Jaeger-LeCoultre seeks to convey: preparation, focus, and the quiet beauty that precedes brilliance.

Source: Compiled from Jaeger-LeCoultre’s official website.